Google Tag Manager templates

This page lists all custom templates I've created for Google Tag Manager's template gallery. Each item in the list links to the template's documentation page.


GTM variable to convert GA4 ecommerce objects to Universal Analytics enhanced ecommerce format

GA4 ecommerce to Universal Analtyics enhanced ecommerce

Do you want to implement the standardardised GA4 ecommerce datalayer according to Google's developer documentation, while still supporting Universal Analytics' enhanced ecommerce functionality? This variable turns a GA4 ecommerce datalayer object into Universal Analytics (GA3) enhanced ecommerce format.

Template documentation